KMID : 1020220140140050765
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Journal of Korean Society of Dental Hygiene 2014 Volume.14 No. 5 p.765 ~ p.773
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Relationship between satisfaction of dental service, value quality, and reuse intention
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Jeon Ji-Hyun
Min Hee-Hong Kim Young-Suk
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Abstract
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Objectives : The objective of study is to investigate the relationship between the satisfaction of dental service, value quality, and reuse intention among dental implant patients.
Methods : A self-reported questionnaire was filled out by 316 dental implant patients in 4 dental clinics in Daejeon from December, 2013 to March, 2014.
Results : The average of dental service satisfaction was 4.14(SD=.562). The average of value satisfaction was 3.88(SD=.648), and that of reuse intention was 3.98(SD=.662). The tangibility was defined as the influence of the quality of medical service on the value satisfaction(t=4.042, p<0.001) and the confidence(t=2.997, p<0.01). The influence of the service value on the intention to reuse was 0.486(t=10.796, p<.001) of path coefficient.
Conclusions : The quality of medical service is decided by the value satisfaction and the intention to reuse including the value satisfaction.
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KEYWORD
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dental implant, dental service quality, reuse intention,
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